AI Website Design & Development

Websites built to get your business found, chosen and booked.

Your website should do more than look good. It should answer customer questions, build trust and make it easy for people to enquire, book or buy.

At PetBizAI, we combine AI-assisted website development, marketing experience and search visibility expertise to build practical websites for independent businesses.

Discuss your website projectSee a recent project
fairwayly
Fairwayly tee-time search website built by PetBizAI
Built by a business owner10 years in the pet industry, running a real clinic and real bookings.
Made for search and AI answersPages structured for Google and AI tools such as ChatGPT and Gemini.
Proven on a live projectFairwayly turns live golf tee-sheet data into bookable answers.

Website services

Everything you need to plan, build and keep improving a website that brings in enquiries.

New website development

Modern, mobile-friendly websites designed around your customers' needs and your commercial goals.

Website redesign

Improve your existing website with better navigation, clearer messaging, an updated design and stronger routes to enquiry.

SEO and AI search visibility

Structure your website and content so search engines and AI-powered discovery tools can understand your business and the services you provide.

Website content and conversion

Useful service pages, FAQs and customer journeys that answer real questions and encourage enquiries and bookings.

Ongoing website support

Website updates, content improvements and ongoing maintenance, so your site stays accurate and current.

AI search visibility

How do AI tools decide which businesses to recommend?

AI assistants such as ChatGPT, Gemini and Google's AI Overviews build their answers from websites they can read and trust. Businesses with clear, specific and well-structured pages are easier to understand, quote and recommend. We build that structure into every website.

  • Answer-first pages that respond to the questions your customers ask
  • FAQs and structured data so search engines read your services correctly
  • Consistent business details across your site, Google profile and listings
  • Real expertise on show, with named people, experience and evidence
Customer asksWho can build a website for my dog grooming business in Yorkshire?
AI answer
Your business
Cited as a source in the answer

Illustration

Our process

A clear four-step process, so you always know what happens next.

Overhead view of Kirsty Skeates planning a website on her laptop with a notebook and coffee
1

Understand your business

We get to know your business, your customers and your goals, including the questions people ask before they choose you.

2

Plan your website

We map the pages, structure and content needed to explain what you offer clearly.

3

Design, develop and test

We build your site on a modern platform using AI-assisted development, then test it on mobile and desktop before launch.

4

Launch, measure and improve

We launch your site, check how people find and use it, and keep improving it with you.

Beyond the website

Digital services that support your website

A website works best alongside the other places customers find you. As well as website development, we offer ongoing digital visibility services.

Google Business Profile management

Keeping your profile accurate and active, with posts, photo and service updates, review response support and monthly reporting.

Explore Google Business Profile management →

SEO and AEO services

Visibility reviews, customer question research, content improvements and structured data to help search engines and AI tools understand your business.

Explore SEO and AEO services →

Community management

Setting up and managing Facebook Groups or Skool communities for your customers, with onboarding, discussion prompts and moderation.

Explore community management →
Ask about these services
Recent project

Fairwayly: live tee times for UK golf

Fairwayly is a tee-time finder built by PetBizAI founder Kirsty Skeates using AI-assisted development. One site serves two audiences: golfers looking for a round, and golf clubs that want to fill their quieter tee times.

Monday email
Fairwayly weekly outlook email for Driffield Golf Club showing open tee times and suggested actions
A Monday email for clubs. A weekly outlook built from each club's live visitor tee sheet, highlighting the days to promote and ready-to-use social post drafts.
For golf clubs
Fairwayly chart showing what an empty tee time costs across a sample week
A clear commercial case. The club page shows what an empty tee time costs, using clearly labelled sample data, and leads into a founding clubs sign-up.
  • Two customer journeys planned and built in one site
  • Live availability turned into plain-English answers
  • Built to be found through search, WhatsApp and AI assistants
  • Sample data and features in development labelled honestly
Visit Fairwayly
Kirsty Skeates, founder of PetBizAI, smiling at her desk with a laptop

Who builds your website?

Kirsty Skeates, founder of PetBizAI

Kirsty has 10 years' experience in the pet industry, including five years running Fit4DogsUK, a canine hydrotherapy and rehabilitation clinic in Beverley, East Yorkshire. She also works in golf club operations and bookings, which led her to build Fairwayly.

She speaks at Pet Industry Federation events on AI adoption and builds websites the way she runs her own businesses: practical, clear and focused on bookings.

Who we work with

We support independent businesses that rely on local customers finding and trusting them.

Pet service providersHospitality businessesLocal service businesses

Website development FAQs

Straight answers to the questions we're asked most.

What is AI-assisted website development?

AI-assisted website development uses AI tools alongside human planning, writing and design. AI helps with drafting, building and testing. A person plans the structure, checks every page and makes the decisions, so the finished website reflects your business accurately.

What is answer engine optimisation (AEO)?

Answer engine optimisation (AEO) means structuring your website so AI tools such as ChatGPT, Gemini and Google's AI Overviews can understand your business and use it in their answers. It builds on SEO with question-led content, clear FAQs, structured data and visible expertise.

Will my website still rank on Google?

Yes. Every website is built with SEO foundations, including mobile-friendly pages, clear page titles and headings, fast-loading content and consistent local business information. The same structure helps both Google and AI tools understand what you offer.

Which platforms do you build websites on?

We choose the platform that suits your business and how you want to update your site, including Squarespace for service businesses and Lovable for custom web apps such as Fairwayly.

Can you improve my existing website instead of starting again?

Yes. We can redesign an outdated site, rewrite pages to answer customer questions, strengthen calls to action and improve your search and AI visibility without a full rebuild.

Do you offer ongoing website support and maintenance?

Yes. Ongoing support covers website updates, content improvements and digital maintenance. It can be combined with related services such as Google Business Profile management and SEO and AEO.

How much does a new website cost?

The cost depends on the number of pages, the content needed and any integrations such as booking systems. After a short conversation about your goals, we'll give you a clear quote before any work starts.

Who do you build websites for?

We work with independent businesses, including pet service providers such as groomers, dog trainers and canine therapists, hospitality businesses and other local service businesses.

Let's talk about your website

Whether you need a new website, a redesign or help improving your existing online presence, we'd be happy to discuss your project.

Enquire about website development