SEO & AI Search Optimisation
Help customers discover your business wherever they search.
Your customers search on Google, in Google Maps and, more and more, by asking AI assistants such as ChatGPT and Gemini.
We help your website give clear, trustworthy answers to the questions your customers ask, so search engines and AI tools can understand what you offer and who you help.
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What is AEO, in plain English?
Answer engine optimisation (AEO) means making your website the clearest and most trustworthy answer to your customers' questions. When someone asks an AI assistant or Google for help, these tools look for content they can understand and rely on. AEO builds on good SEO rather than replacing it. Nobody controls exactly what AI tools include in their answers, but clear, accurate and well-structured content gives your business a much better chance.
- Answer real questions in the words your customers use
- Show genuine expertise with named people and real experience
- Keep details consistent across your website and listings
- Use structured data so your services are read correctly
SEO and AEO: what's the difference?
They work together. Most businesses need both.
SEO (search engine optimisation)
Helps your pages appear in search results when people type a search into Google.
- Page titles, headings and descriptions
- Fast, mobile-friendly pages
- Local search and Google Business Profile
AEO (answer engine optimisation)
Helps AI tools understand your content and use it when they answer questions.
- Question-led pages and FAQs
- Clear, self-contained answers
- Structured data and visible expertise
What's included
Practical improvements based on what your customers actually search for.
Website visibility audit
A clear review of how your website performs in search and how easily AI tools can understand it.
Customer question research
Finding the questions and search terms people use before they choose a business like yours.
SEO content improvements
Rewriting and restructuring key pages so they are clearer for customers and search engines.
Answer engine optimisation
Answer-first content and FAQs that AI tools can understand, trust and quote.
Structured content and schema
Adding appropriate schema markup so your business, services and FAQs are described accurately.
Local search improvements
Making sure local customers can find you, with consistent details across your site and listings.
Content gap analysis
Spotting the topics and questions your website doesn't cover yet, and planning what to add.
Search performance monitoring
Tracking how your visibility changes over time and adjusting the plan with you.
How it works
Start with a review, then improve the pages that matter most.
Visibility review
We check your website, Google presence and how clearly your business comes across.
Question research
We find the questions and searches your customers use before they choose a business.
Improve and structure
We improve your content, add FAQs and structured data, and fix local details.
Monitor and refine
We track changes in your visibility and keep improving with you.
Honest optimisation, written for people first
Search engines and AI tools reward content that genuinely helps people. That's what we focus on.
- No promises of guaranteed rankings or guaranteed places in AI answers
- No keyword stuffing or mass-produced AI content
- Content written for your customers first, search engines second
- Structured data used only where it accurately describes your business
Who it's for
Independent businesses that want more of the right customers to find them.
Who reviews your visibility?
Kirsty Skeates, founder of PetBizAI
Kirsty has 10 years' experience in the pet industry, including five years running Fit4DogsUK, a canine hydrotherapy and rehabilitation clinic in Beverley, East Yorkshire. She writes answer-first content for PetBizAI's own Knowledge Hub and blog, teaches pet business owners how to use AI, and speaks at Pet Industry Federation events on AI adoption.
Related services
Search visibility works best with a strong website and an active Google Business Profile.
AI website design and development
Websites built to get your business found, chosen and booked.
Explore website development →Google Business Profile management
Monthly management to keep your local listing accurate, active and useful.
Explore Google Business Profile management →Community management
Facebook Group and Skool communities that build real customer relationships.
Explore community management →SEO and AEO FAQs
Straight answers to common questions.
What is the difference between SEO and AEO?
SEO (search engine optimisation) helps your pages appear in search results. AEO (answer engine optimisation) helps AI tools such as ChatGPT, Gemini and Google's AI Overviews understand your content and use it in their answers. AEO builds on SEO, so most businesses benefit from both.
Can you guarantee my business will appear in ChatGPT or Google's AI Overviews?
No. Nobody controls what AI tools include in their answers, and anyone promising guaranteed placement should be treated with caution. What we can do is make your website clear, accurate, well structured and trustworthy, which gives AI tools and search engines the best possible information about your business.
What is a website visibility review?
A website visibility review checks how easily customers, search engines and AI tools can find and understand your business. It covers your website content, page structure, local search details, structured data and the customer questions you answer, and ends with clear, prioritised recommendations.
What is schema markup?
Schema markup is code added to your website that describes your business, services and FAQs in a standard format search engines understand. It is invisible to visitors but helps search engines and AI tools read your information correctly.
Do I need a new website to improve my visibility?
Not always. Many websites can be improved by rewriting key pages, adding FAQs and structured data, and fixing local details. If your current platform is holding you back, we'll tell you honestly.
How much do SEO and AEO services cost?
The cost depends on the size of your website and the support you need. Start with a website visibility review and we'll recommend the right next steps for your business.
Find out how visible your business is
Request a website visibility review and get clear, practical recommendations for improving how customers find you.
Request a website visibility review