E-E-A-T — Experience, Expertise, Authoritativeness, and Trustworthiness — is now the key to getting your pet business noticed in AI-powered search results. This guide explains how to build real credibility that AI tools and customers trust. Learn how to showcase your hands-on experience, demonstrate genuine expertise, and earn authority in your pet industry niche.

AI fluency isn’t about perfect prompts; it’s about learning to speak naturally with technology. In this post, Kirsty Skeates explores how real progress with AI starts when you stop typing commands and start having conversations that mirror how you think, work, and create.